Brand Identity

SKY HORSE

Originally called Wild Dog helicopters, our task was to rename and rebrand the company. Skyhorse - a descriptive name that might describe what they do in the mining industry - moving heavy equipment or scanning the ground for some telling signs of wealth just waiting to be found. We rebranded this aviation company with a new name, new logo, and new look. A flying work horse became its Icon and with its masculine image of strength, is well positioned within this tough industry to stand out.